A study on styles and contents of messages in contemporary advertising

null

37,95 €

inkl. MwSt. und Versand · Lieferzeit 1–2 Werktage

Gesetzliche Gewährleistung: 2 Jahre · Details

Nur noch 1 verfügbar

Beschreibung

That messages for advertisement change with the changes of time, is a known fact. Even at a particular point of time two messages of the same product may not be equally effective. It is reflected in the fact that two identical products of two different marketers are not able to attract equal number of prospective buyers. One of the probable reasons of this difference may be attributed to the difference in the messages carried by the respective advertisements of the products. So role of styles and contents of messages can never be overstated or dismissed. Thus the objective of this study is to identify suitable messages for a selected group of products and their users/consumers.

Artikeldetails

EAN

9783659844072

Sprache

Englisch

Einband / Art

Taschenbuch

Maße

220 x 150 x 5 mm

Erscheinungsjahr

2016

Verlag / Hersteller

Scholars' Press