Magic Words

What to say to get your way

22,95 €

inkl. MwSt. und Versand · Lieferzeit 1–2 Werktage

Gesetzliche Gewährleistung: 2 Jahre · Details

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Beschreibung

<p><b>A NEXT BIG IDEA CLUB ’MUST-READ’</b></p><p><b><i>New York Times </i>bestselling author Jonah Berger’s cutting-edge research reveals how six types of words can increase your impact in every area of life: from persuading others and building stronger relationships, to boosting creativity and motivating teams.</b></p><p>Almost everything we do involves words. Words are how we persuade, communicate, and connect, the foundation of all verbal influence. They’re how leaders lead, salespeople sell, and parents parent. They’re how teachers teach, policymakers govern, and doctors explain. Even our private thoughts rely on language.</p><p>But certain words are more impactful than others. They’re better at changing minds, engaging audiences, and driving action. What are these magic words, and how can we take advantage of their power?</p><p>In <i>Magic Words</i>, internationally bestselling author Jonah Berger gives you an inside look at the new science and psychology of language and how you can use it. Technological advances in machine learning, computational linguistics, and natural language processing, combined with the digitization of everything from cover letters to conversations, have yielded unprecedented insights.</p><p>Learn the specific communication skills salespeople use to convince clients, lawyers use to persuade juries, and storytellers use to captivate audiences; how teachers get kids to help and service representatives increase customer satisfaction; how startup founders secure funding, musicians make hits, and psychologists identified a Shakespearean manuscript without ever reading a play.</p><p>This nonfiction guide is designed for anyone who wants to increase their impact. It provides a powerful toolkit and actionable techniques that can lead to extraordinary results. Whether you’re trying to persuade a client, motivate a team, or get a whole organization to see things differently, this book will show you how to leverage the power of magic words.</p><p>B

Artikeldetails

EAN

9780063204935

Sprache

Englisch

Einband / Art

Buch

Maße

233 x 154 x 29 mm

Erscheinungsjahr

2023

Verlag / Hersteller

Harper Collins Publ. USA