Measuring the User Experience

Collecting, Analyzing, and Presenting UX Metrics

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Beschreibung

Features: Helps readers learn which metrics to select for every case, including behavioral, physiological, emotional, aesthetic, gestural, verbal and physical, as well as more specialized metrics such as eye-tracking and clickstream data. Provides a vendor-neutral examination on how to measure the user experience with websites, digital products, and virtually any other type of product or system. Contains new and in-depth global case studies that show how organizations have successfully used metrics, along with the information they revealed. Includes a companion site, [...] that has articles, tools, spreadsheets, presentations and other resources that help readers effectively measure user experience

Artikeldetails

EAN

9780128180808

Sprache

Englisch

Einband / Art

Taschenbuch

Maße

234 x 194 x 20 mm

Erscheinungsjahr

2022

Verlag / Hersteller

Elsevier LTD