Change

How to Make Big Things Happen

16,95 €

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Gesetzliche Gewährleistung: 2 Jahre · Details

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Beschreibung

<p><b>'A remarkable and important guide to effecting change in our individual lives, businesses, societies - and beyond' JONAH BERGER, bestselling author of <i>Contagious</i></b><br><br><b>How did movements like the Arab Spring and </b><b>Black Lives Matter take off when they did? </b><br><br><b>How did Lord Kitchener recruit 2,000,000 volunteers at the start of World War I?</b><br><br><b>Why did Twitter take hold while Google+ has failed?</b><br><br><b>What surprising lessons can we learn from Covid 19?</b><br><br>From the spread of Covid-19 to the rise of political polarization, from implicit bias to genetically modified food, from NASA to Netflix - it's time to think differently about how change works.<br><br>Professor Damon Centola is the world expert in the new science of networks. His ground-breaking research across areas as disparate as voting, health, technology and finance has highlighted powerful and highly effective new ways to ensure lasting change. In this book, Centola distils over a decade of deep experience into a fascinating new theory that challenges previous assumptions that new ideas are either contagious or not. <br><br><i>Change</i> shows that beliefs and behaviours are not transmitted from person to person in the simple way that a virus is. The real story of social change is more complex and much more interesting. When we are exposed to a new idea, our social networks guide our responses in striking and surprising ways. Drawing on deep-yet-accessible research and fascinating examples, <i>Change</i> presents a paradigm-shifting new science for understanding what drives change, recognising our blind spots and how we can change the world around us.</p>

Artikeldetails

EAN

9781529373387

Sprache

Englisch

Einband / Art

Taschenbuch

Maße

196 x 128 x 24 mm

Erscheinungsjahr

2022

Verlag / Hersteller

Hodder And Stoughton Ltd.