Strategisches Management

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Beschreibung

Strategic issues need to be addressed to ensure companies' successful long-term survival. This textbook provides a clear account of the specific problems and working areas involved in strategic management based on a process model. A special feature of the book is the way in which it considers the various challenges arising from globalization and awareness of companies' social responsibilities. This eighth edition has been fully revised and updated. Methods with practical relevance have been added and numerous new examples have been included.

Artikeldetails

EAN

9783170311114

Sprache

Deutsch

Einband / Art

Buch

Maße

246 x 172 x 22 mm

Erscheinungsjahr

2018

Verlag / Hersteller

Kohlhammer W.