It's Not How Good You Are, It's How Good You Want to Be

The world's best-selling book by Paul Arden

11,95 €

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Gesetzliche Gewährleistung: 2 Jahre · Details

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Beschreibung

<p><i>It's Not How Good You Are, It's How Good You Want to Be</i> is a handbook of how to succeed in the world: a pocket bible for the talented and timid alike to help make the unthinkable thinkable and the impossible possible.</p><p>The world's top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes, and creativity - all endeavours that can be applied to aspects of modern life.</p><p>This uplifting and humorous little book provides a unique insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit and wisdom - all packed into easy-to-digest, bite-sized spreads. If you want to succeed in life or business, this book is a must.</p>

Artikeldetails

EAN

9780714843377

Sprache

Englisch

Einband / Art

Taschenbuch

Maße

174 x 118 x 15 mm

Erscheinungsjahr

2003

Verlag / Hersteller

Phaidon Verlag GmbH