The Content Marketing Handbook

How to Double the Results of Your Marketing Campaigns

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Beschreibung

Content can be an effective and economical tool to add to your marketing strategy. But content marketing is most effective when integrated into a multichannel campaign that not only educates consumers but offers that content with various direct response methods, online and offline, to generate leads, prospects, and direct sales. Having written more than 90 books during his forty-year career in content and direct marketing Robert Bly has more than a few strategies to help readers get the highest ROI on their content.

Artikeldetails

EAN

9781599186603

Sprache

Englisch

Einband / Art

Taschenbuch

Maße

226 x 156 x 22 mm

Erscheinungsjahr

2020

Verlag / Hersteller

Entrepreneur Press