Hooked

How to Build Habit-Forming Products

16,95 €

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Gesetzliche Gewährleistung: 2 Jahre · Details

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Beschreibung

<p><b>THE INTERNATIONAL BESTSELLER | OVER 500,000 COPIES SOLD WORLDWIDE</b><br><br><i>Why do some products capture our attention while others fade into obscurity?</i><br><i>What makes us check our phones, open an app, or scroll a feed without even thinking?</i><br><i>Is there a repeatable pattern behind how technology hooks us?</i><br><br>In <i>Hooked</i>, Nir Eyal reveals the secret psychology behind the world's most engaging products. Introducing the groundbreaking Hook Model - <i>Trigger ? Action ? Variable Reward ? Investment</i> - Eyal uncovers how products from Apple, Twitter, Instagram and Google create lasting user habits and how you can ethically harness these principles to build products people love.<br><br>Packed with cutting-edge behavioural science, case studies, and practical frameworks, <i>Hooked</i> is both a manual for product designers and a mirror for anyone curious about their own habits.<br><br>'Hooked changed my life. It's essential reading for anyone who wants to better understand their actions and habits'<br><b>Steven Bartlett</b>, <i>Diary of a CEO</i><br><br>'Nir Eyal taught Silicon Valley how to design behaviour - and then reminded us to use that power responsibly;<br><b>Mark Manson</b>, <i>Solved Podcast </i><br><br>'Our challenges go beyond technology; they stem from the <i>internal discomfort</i> that Nir Eyal's work helps us understand'<br><b>Ali Abdaal</b>, <i>Deep Dive Podcast </i><br><br>'In <i>Hooked</i>, Nir Eyal shows the fine line between persuasion and coercion - and why ethical design matters more than ever'<br><b>Jim O'Shaughnessy</b>, <i>Infinite Loops Podcast </i></p>

Artikeldetails

EAN

9780241184837

Sprache

Englisch

Einband / Art

Buch

Maße

206 x 140 x 27 mm

Erscheinungsjahr

2015

Verlag / Hersteller

Penguin Books Ltd (UK)