Glossy

Ambition, Beauty, and the Inside Story of Emily Weiss's Glossier

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Beschreibung

<b>INSTANT <i>NEW YORK TIMES</i> BESTSELLER • </b><b><i>Financial Times</i></b><b>Best Book of the Year</b><br><br><b>The “compulsively readable narrative of beauty, business, privilege, and mogul-dom” (<i>The</i> <i>New York Times</i>) that reveals—for the first time—exactly wat happened at Glossier, one of America’s hottest and most consequential startups, and dives deep into the enigmatic, visionary woman responsible for it all.</b><br><br> Called “one of the most disruptive brands in beauty” by <i>Forbes</i>, Glossier revolutionized the beauty industry with its sophisticated branding and unique approach to influencer marketing, almost instantly making the company a juggernaut with rabid fans. It also taught a generation of business leaders how to talk to Millennial and Gen Z customers and build a cult following online.<br><br> At the center of the story lies Emily Weiss, the elusive former <i>Teen Vogue</i> “superintern” on the reality show <i>The Hills</i> turned <i>Into the Gloss</i> beauty blogger who had the vision, guts, and searing ambition needed to launch Glossier. She cannily turned every experience, every meeting into an opportunity to fuel her own personal success. Together with her expensive, signature style and singular vision for the future of consumerism, she could not be stopped. Just how did a girl from suburban Connecticut with no real job experience work her way into the bathrooms and boudoirs of the most influential names in the world and build that access into a 1.9-billion-dollar business? Is she solely responsible for its success? And why, eight years later, at the height of Glossier mania, did she step down?<br><br> In <i>Glossy</i>, journalist and author Marisa Meltzer combines in-depth interviews with former Glossier employees, investors, and Weiss herself to bring you inside the walls of this fascinating and secretive company. From fundraising to product launches and unconventional hiring practices, Meltzer exposes the inner workings o

Artikeldetails

EAN

9781668082898

Sprache

Englisch

Einband / Art

Taschenbuch

Maße

194 x 128 x 22 mm

Erscheinungsjahr

2024

Verlag / Hersteller

Atria Books