Happiness in the Marketplace

A Study of Consumption, Consumers and Wellbeing

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Beschreibung

This book provides a systematic review and analysis of the literature on product-related, situational, organizational, and cultural factors influencing people's happiness in the marketplace. The authors, senior experts in the field, make specific recommendations to design and implement consumer wellbeing strategies. These recommendations are for marketing executives to maximize their effectiveness and help consumers achieve optimal levels of happiness (overall happiness, consumer happiness, and consumption happiness), which in turn could enhance organizational return on investment through customer loyalty, repeat patronage, sales, and profit. The book reviews and integrates learnings from the research on happiness in several fields of study, namely, quality-of-life studies, marketing, consumer studies, social psychology, and behavioral economics, and is of interest to marketing executives and academics from various fields working on consumers and consumer wellbeing.

Artikeldetails

EAN

9783032044426

Sprache

Englisch

Einband / Art

Buch

Maße

241 x 160 x 24 mm

Erscheinungsjahr

2025

Verlag / Hersteller

Springer