Designing for Behavior Change

Applying Psychology and Behavioral Economics

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Beschreibung

"In this updated edition, Stephen Wendel, head of behavioral science at Morningstar, takes you step-by-step through the process of incorporating behavioral science into product design and development. Product managers, UX and interaction designers, and data analysts will learn a simple and effective approach for identifying target users and behaviors, building the product, and gauging its effectiveness"--Publisher marketing.

Artikeldetails

EAN

9781492056034

Sprache

Englisch

Einband / Art

Taschenbuch

Maße

231 x 178 x 22 mm

Erscheinungsjahr

2020

Verlag / Hersteller

O'Reilly Media