Solving Product

Reveal Gaps, Ignite Growth, and Accelerate Any Tech Product with Customer Research

29,95 €

inkl. MwSt. und Versand · Lieferzeit 1–2 Werktage

Gesetzliche Gewährleistung: 2 Jahre · Details

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Beschreibung

A book that actually teaches you how to create growth in a product business Solving Product is not a big idea book. It's a book entrepreneurs and product teams are using to drive real results in their organizations. The book helps them:Reveal the gaps in their business models Clarify the challenges they're facing Carefully weigh alternative solutions for addressing blockers and driving new growth Learn from their prospects and customers with the right customer research techniques Lay out clear action plans to address the issues Make their organizations more customer-centric It's everything you need to know about growing a product from Idea to Maturity Solving Product is exhaustive. It contains actionable advice from hundreds of product leaders and customer research experts, and features over 25 case studies. No matter where you are in the product growth cycle-at the idea stage, at maturity, or somewhere in between-the book will help you find new [...] book is used by thousands of organizations around the world Solving Product is actively in use by product teams and entrepreneurs in:Startups: Entrepreneurs and early-stage teams are using the content to find their business opportunities, identify competitive advantages, validate their concepts, and iterate their early products' value until they find product/market fit. Scaleups: Growing startups are using the book to reduce friction, fine-tune their positioning, test acquisition channels, and expand into new markets. Mature Product Organizations: Established companies are using the overarching framework to identify their business' bottlenecks, the supporting content to make their organizations more customer-centric, and the various tools in the book to train and level-up their product teams. Accelerators & Incubators: From Canada to Lebanon, to the United-States and Singapore, accelerators and incubators have been structuring their programs around the content of the book, often even using the content to trai

Artikeldetails

EAN

9781778074066

Sprache

Englisch

Einband / Art

Taschenbuch

Maße

229 x 152 x 29 mm

Erscheinungsjahr

2023

Verlag / Hersteller

Etienne Garbugli