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The Art and Science of Digital Marketing and Advertising

18,95 €

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Gesetzliche Gewährleistung: 2 Jahre · Details

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Beschreibung

Growth is good. But how do you achieve growth for your business in the digital age?<br><br>The answers are right here, thanks to Alex Schultz, the chief marketing officer of META. <br>"Alex is one of a small handful of people that I can say without his work, our community would not have connected more than 2 billion people around the world." Mark Zuckerberg, CEO - Meta <br><br>"Alex is the person I go to when I have a really hard growth question." Sam Altman, CEO - OpenAI <br><br>Now, more than ever, there are a myriad of ways to achieve growth by marketing your business, large or small, using the tools available on the internet. There are any number of different channels and platforms, and a vast array of mechanisms to advertise to your potential customers. How do you decide which is the best for your product or service? <br><br>Alex Schultz's unparalleled expertise and experience is crystalised in this essential bible for digital marketing. He guides readers through the key principles for maximising the impact of your marketing budget - whether you are working for a global corporation or running your own start-up. From understanding channels, to testing creative, to measuring incremental gains - CLICK HERE is the book you need to read if you want to grow your business.

Artikeldetails

EAN

9781035434107

Sprache

Englisch

Einband / Art

Taschenbuch

Maße

231 x 153 x 36 mm

Erscheinungsjahr

2025

Verlag / Hersteller

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